TRON Lightcycle Power Run | Shanghai, China
Project Role
Brand development, motion graphics animation
Brand development, motion graphics animation
Deliverables
Design and animation for large format projection in the vehicle loading zone
Design and animation for large format projection in the vehicle loading zone
Client
Walt Disney Imagineering
Walt Disney Imagineering
As one of the fastest and largest coasters in Disney's worldwide portfolio, TRON was to be a signature attraction on opening day of Shanghai Disneyland in 2016. As the storyline is expertly woven throughout the queue journey, guests finally reach the climax of their pre-boarding experience when they enter the lightcycle loading zone and they get their first glimpse into "The Game", which is the setting of the ride. As a motion graphics designer, I was asked to further develop branding for "The Game" environment in the form of a primary logo animation, a dynamic HUD, and various informative callouts.
Main Logo (Design and Animation)
HUD (Design and Animation)
Lightcycle Exploded Views (Animation Only)
Onsite installation
