TRON Lightcycle Power Run | Shanghai, China
Project Role
- Brand development
- Motion graphics animation
- Brand development
- Motion graphics animation
Deliverables
- Design & animation for large format projection
- Design & animation for large format projection
Client
- Walt Disney Imagineering
- Walt Disney Imagineering
The Project
As one of the fastest and largest coasters in Disney’s global portfolio, TRON was designed to be a signature attraction for the grand opening of Shanghai Disneyland. The storyline is fed throughout the line queue experience, building anticipation until guests reach the climax of their pre-boarding journey: the lightcycle loading room. Here, guests get their first glimpse into “The Grid”, the fictional setting in which the attraction takes place.
As one of the fastest and largest coasters in Disney’s global portfolio, TRON was designed to be a signature attraction for the grand opening of Shanghai Disneyland. The storyline is fed throughout the line queue experience, building anticipation until guests reach the climax of their pre-boarding journey: the lightcycle loading room. Here, guests get their first glimpse into “The Grid”, the fictional setting in which the attraction takes place.
The Task
Develop a series of animated graphics that will be projected on an ESPN play-by-play style jumbotron. The goal was to brand out this extension of the TRON universe in order to educate and provide context to guests prior to boarding the attraction.
Develop a series of animated graphics that will be projected on an ESPN play-by-play style jumbotron. The goal was to brand out this extension of the TRON universe in order to educate and provide context to guests prior to boarding the attraction.
Main Logo
Precedent
A static vector lightcycle shape, a preliminary color scheme and animation reference were created and handed off to me to begin development.
A static vector lightcycle shape, a preliminary color scheme and animation reference were created and handed off to me to begin development.
My Contribution
I developed animation storyboards and refined design & animation through final delivery and installation.
I developed animation storyboards and refined design & animation through final delivery and installation.
Animation Concept
Final Design & Animation
Heads Up Display
Precedent
A montage of CG action shots were created and delivered to me to begin development.
A montage of CG action shots were created and delivered to me to begin development.
My Contribution
I designed motion graphics overlays and a fully animated HUD to be used as a container for the video.
I designed motion graphics overlays and a fully animated HUD to be used as a container for the video.
Lightcycle Exploded Views
Precedent
3D lightcycle renders were delivered to me for development.
3D lightcycle renders were delivered to me for development.
My Contribution
I provided callout motion graphics to overlay over lightcycle.
I provided callout motion graphics to overlay over lightcycle.
Onsite installation
